Hi there. My name is
Ashley Roth
About Me.
I'm a passionate textile designer and illustrator with a keen eye for trend forecasting and color theory. I'm highly experienced in print and pattern development as well as product design. I love learning new tech + processes, and thrive when problem solving under pressure.
Breadth of Hand:
One thing I've worked hard to develop throughout the years is the breadth of my artistic hand. I'm comfortable painting and drawing a variety of styles & techniques. Some of my favorite include gouache painting, dye effects, watercolor painting, and full digital painting. See below for some examples:
About Me.
Work Experience
Textile Designer
Target
April 2021- Ongoing
Associate Print Designer
Nordstrom
April 2019 - March 2021
Print Technician
Nordstrom
February 2017 - April 2019
Responsible for creating art direction and on-trend original art for repeat patterns and graphic designs for menswear apparel brands.
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Created 100’s of best selling original patterns and colorways.
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Collaborated with Design Director to create and present art direction.
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Owned the design and development of the Men’s Essentials product category resulting in high market share gains and strong financial results.
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Mentored junior team members and college students.
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Supported art creation for high profile campaigns like Pride.
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Drove significant process change and improvement to reduce redundant tasks and workload waste.
Supported print design team in creating original art for lounge, swim, and soft + hard home goods.
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Created art based on project briefs for a large variety of products.
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Engineered repeats and colorways using art created by Sr. Designers.
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Worked closely with product designers to ensure artworks delivered on the project brief.
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Maintained physical and digital print archive.
Managed the production and execution of in-house artwork for lounge, swim, and soft + hard home goods.
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Responsible for packaging and sending internal art development to overseas mill & vendor partners.
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Evaluated strike-offs and hand looms to ensure final production matched our original design vision.
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Troubleshot printing technique issues as well as managed execution expectations based on vendor capabilities.